Run it
Run the operation
Reservations, club, inventory, events, and the back office in one dashboard — no more stitching spreadsheets together every morning.
One unified platform
S&S Ops by SmallFires
The operating system for your winery.
Run your operation, understand your guests, and grow direct sales — from a single platform that pairs an operations dashboard with a white-labeled app your guests actually use.
One platform
Everything a working winery needs, together
Stop running your estate across a dozen disconnected tools. S&S Ops brings operations, insight, and direct sales into one place.
Understand it
Understand your guests
A daily briefing built from your own numbers, with automated alerts when something drifts and answers to plain-English questions.
Grow it
Grow direct sales
A white-labeled app puts your club, eCommerce, and loyalty in every guest’s pocket — and every tap flows back to your dashboard.
The bottleneck
Most wineries run on ten tools that don’t talk to each other.
A POS here, a booking system there, a club platform, a spreadsheet for inventory, another for campaigns. The numbers never line up, the export is always stale, and every report is a manual copy-paste job. The cost isn’t just time — it’s the decisions you can’t make because no one can see the whole picture.
S&S Ops replaces the patchwork with one platform. One source of truth for your team, and one branded app for your guests.
Before → after
- POS + booking + club + inventory + email One connected platform
- Manual morning reports A daily briefing from your own data
- Stale, mismatched spreadsheets A single source of truth
- Generic third-party guest apps A white-labeled app that’s yours
The ecosystem
One platform at the center of everything you run
Point of sale, reservations, the wine club, your consumer app, marketing, inventory, and analytics all connect back to a single core. The data flows one way, and the whole picture stays in one place — so every decision is made from the same source of truth.
- Point of sale
- Reservations
- Wine club
- Consumer app
- Marketing
- Inventory
- Analytics
- Compliance
Two sides, one platform
A dashboard for your team, an app for your guests
The operations side and the guest side share the same data. What happens in the tasting room shows up in your briefing the next morning.
Operations side
S&S Ops Dashboard
Run the whole estate from one screen.
S&S Ops replaces the spreadsheets, point solutions, and guesswork that pile up across a working winery. Every part of the operation — front of house, club, marketing, and finance — reports into one place, so your team starts the day knowing exactly what needs attention.
- Daily briefing that summarizes revenue, bookings, and club activity
- Ask your data questions in plain English and get an answer back
- Automated alerts when a metric drifts outside its normal range
- Live club dashboard for members, tiers, and shipment status
S&S Ops Dashboard
Your winery's command center
A single operations dashboard that turns reservations, club, inventory, and sales data into the decisions your team makes every morning.
Book a demoGuest side
Consumer Winery App
A branded app your guests actually use.
Every winery on S&S Ops gets a consumer app carrying its own brand. Guests browse experiences, join the club, buy wine, and order food without ever leaving your world — and every action flows straight back into your dashboard.
- Browse and reserve tastings and events
- Wine-club enrollment with a member portal and shipment tracking
- Wine, spirits, and cider eCommerce with order history and tracking
- Driver-license scan for fast, reliable 21+ age verification
Consumer Winery App
Your winery, in your guests' pocket
A white-labeled mobile app — your name, your brand — for reservations, club, and direct sales, connected to the same platform your team runs on.
Book a demoCapabilities
One platform, end to end
From the morning briefing to the guest’s push notification, every capability is built into the same system.
Operations
Dashboard
Daily Briefing
A morning command dashboard that summarizes what changed overnight and what needs a decision today.
Efficiency
Dashboard
Reservations & Bookings
Manage tastings, experiences, and bookings end to end from one shared calendar.
Efficiency
Dashboard
Inventory & Locations
Track stock across multiple locations so the numbers you act on match the numbers on the shelf.
Control
Consumer app
Wine-Cellar Scanner
Point the camera at a label and the app reads it to catalog the bottle in a guest's cellar.
Convenience
Consumer app
Age Verification
Scan a driver's license for fast, reliable 21+ verification at point of sale.
Control
Consumer app
QR Food Ordering
Guests scan a code to order food and pay at the table through Square.
Convenience
Intelligence
Dashboard
Data-Connected Chat
Ask questions about your own numbers in plain English and get a clear answer back.
Efficiency
Dashboard
Club Dashboard & Churn Alerts
A live wine-club view with automated alerts for members most likely to lapse — built from their own activity.
Retention
Dashboard
Private-Event ROI
See which private events actually paid off so you can price and book the ones that do.
Growth
Dashboard
Forecasting
Project revenue, bookings, and staffing from your historical patterns.
Control
Dashboard
Custom Reports & BI
Build the reports and metrics your team cares about, without exporting to a spreadsheet.
Control
Outreach
Dashboard
Social Media Studio
Plan and schedule posts for Instagram, Facebook, X, LinkedIn, TikTok, and Threads in one place.
Growth
Dashboard
Email Campaigns & Automation
Send campaigns and automated journeys to the segments that matter most.
Growth
Dashboard
Content Calendar
Coordinate every post, email, and announcement on a single shared calendar.
Efficiency
Dashboard
Asset Library
A central media library with automated tagging so any photo is a search away.
Efficiency
Sales
Consumer app
Browse & Reserve
Guests browse and reserve tastings and events in a few taps.
Convenience
Consumer app
Wine-Club Enrollment & Portal
Self-serve club sign-up with a member portal and live shipment tracking.
Retention
Consumer app
Wine eCommerce
Sell wine, spirits, and ciders directly in the app, with order history and tracking.
Growth
Engagement
Consumer app
Loyalty & Rewards
Reward repeat visits and purchases to bring guests back more often.
Retention
Consumer app
Winemaker Chat
Let guests message your winemaker or team directly from the app.
Engagement
Consumer app
Wishlist & Favorites
Guests save the wines they love and pick up right where they left off.
Engagement
Consumer app
Order History & Tracking
A clear record of every order with real-time shipment tracking.
Convenience
Consumer app
Push Notifications
Reach guests with new releases, events, and pickup reminders right on their phone.
Engagement
Platform
Dashboard
Integrations Hub
Connect your POS, booking, scheduling, and analytics tools so everything stays in sync.
Control
Consumer app
Multi-Language
The app speaks English, Spanish, and Portuguese so every guest feels at home.
Convenience
Consumer app
White-Labeled Per Winery
Your name, logo, and palette — the consumer app is unmistakably yours.
Growth
Integrations
Connected to the tools you already run
S&S Ops plugs into your POS, booking, scheduling, and marketing stack so everything stays in sync.
- Square POS & Payments
- Vinoshipper Commerce & Compliance
- Tock Reservations & Events
- PerfectVenue Reservations & Events
- Deputy Scheduling & Staff
- When I Work Scheduling & Staff
- Plausible Analytics
- Instagram Social & Marketing
- Facebook Social & Marketing
- X Social & Marketing
- LinkedIn Social & Marketing
- TikTok Social & Marketing
- Threads Social & Marketing
Why S&S Ops
Built for how wineries actually work
S&S Ops wasn’t adapted from generic hospitality software. It’s built around the realities of a working winery — the club, the tasting room, the compliance, the direct sales — by a team that ships alongside the wineries it serves.
See why wineries choose usPurpose-built
Designed around the club, the cellar, and the tasting room — not retrofitted.
One platform
Dashboard and guest app share one source of truth, end to end.
Your brand
The consumer app carries your name, logo, and palette.
Insights, not exports
Decisions surfaced from your own data, every morning.
Ready to simplify winery operations?
See how one platform replaces the patchwork — and puts a branded app in your guests’ hands. Book a walkthrough with our team.
Book a demo